Company and Team Background
MASSIMILIANO CARBONE
Director of Innovo-tech branch and Hydraulics
Head of Hydraulics department for Italian Team Luna Rossa of the America's Cup for the last three campaigns.

38th America's Cup in Naples with Team Luna Rossa Prada Pirelli
37th America's Cup in Barcelona with Team Luna Rossa Prada Pirelli
36th America's Cup in Auckland with Team Luna Rossa Prada Pirelli
35th America's Cup in Bermuda with Emirates Team New Zealand
Other Races, Consultations, Maintenance, and projects...
Sailing & Hydraulic consulting
Consultations, Maintenance, and projects.
Coming soon.
Projects, Activations & Events

Grace E. Salsbury, MBA
Head of Professional Services branch
Marketing & Operations Lead
Brand Events & Partnership Activations
North Sails
Together with our collaborator Sturm@Drang, we oversee event logistics, design, and planning for North Sails across Europe. Some of our recent projects include:
- North Sails Flagship Sail-loft Inauguration Ceremony in Genova, IT
- North Sails | Ferrari HyperSail Partnership Announcement in Genova, IT
- North Sails | Scalpers Fashion Brand Collaboration in Barcelona
- North Sails | Timeout Barcelona
Event Operations & Sponsorship Activation
YANMAR via Dentsu
In collaboration with Dentsu and alongside Sturm@Drang, we delivered elevated on‑site operations and a seamless brand experience in Barcelona.
- Management of booth build, daily operations, and full demob with appointed suppliers
- Coordination of on‑site logistics, technical teams, and event flow
- Recruitment and leadership of the frontline brand and hospitality team
- High‑touch guest experience, hospitality, and daily operational reporting
Corporate Iniciatives
F&B | Soft Brand & Product Launch
We manage the Spanish market entry for a major Japanese initiative, focusing on local operations and strategic coordination. The product's research and development are fully managed by another team while our role focuses on operational oversight, coordination, and facilitating the soft launch locally.
- Project Facilitation in Spain
- Brand & Product Awareness Strategy
- Activation Support for product & Trade Shows
- Market research, Reporting & Performance Insights
Event Operations, Planning, & Logistics
AC36 Challenger of Record SrL
During the 36th America's Cup campaign in Auckland, NZ, we were contracted to support the Prada Cup sponsor and event organizer (Challenger of Record SrL).
- Management support
- Volunteer group oversight
- Stock / warehouse management
- Logistics and coordination
Get in Touch
Are you tired of friction slowing your global momentum? When international initiatives demand specialized compliance and absolute control, CityZen Global Performance steps in as your direct, capable partner.